PENG YUAN

Peng Yuan Catering Group operates two core divisions: Peng Yuan Hunan Cuisine and Peng Yuan Wedding Banquet Hall.
I was responsible for the overall visual execution of both brands, including visual identity development, marketing 
materials, in-store visual design, magazine advertising, and exhibition space design.





























































































































































LA ORANGE
   
This project involved the overall visual identity planning for La Orange, including brand identity, packaging design, 
and the visual system for promotional materials. I established a cohesive and recognizable visual framework 
through brand tone definition, color planning, and visual rhythm. This approach allows products and communication 
materials to extend naturally within a unified visual language, shaping a clear, stable, and consistent brand image.